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Caution: Contents may change the way you think [VIDEO]

We admit it’s super geeky to look forward to a design and tech event like it’s a rock festival, but we do! We (and many of our fab talent) live and breathe design and technology, and flock to FITC Toronto each year, along with 1,200 of our closest techy and design pals.

We’ve sponsored FITC for years, but FITC Toronto is by far their Big Kahuna of international design events. And for those of you who couldn’t make it, we thought you’d like FREE access to the super cool of the coolest sessions from the event.

So without further adieu, here’s the first in a series of clips filmed live at FITC Toronto 2011. Here, creative director/consultant Jason Theodor shares his process for breaking through creative barriers, and finding new ways to disrupt old patterns of thinking. We found Jason’s musings on creative ideation, problem solving, and brand innovation thought provoking and rather inspiring.

We hope you do too

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