Inherent in any serious discussion about marketing is a never-ending series of buzzwords, jargon-y creations marketers use to keep the rest of the world guessing about exactly what it is we do every day. In our new video series "Buzzword Alert!", we break down some of the most popular buzzwords. And if you're looking to hire a digital marketing pro, be sure to download our new Digital Marketing Hiring Guide.
Buzzword #1 - Attribution Modeling
Attribution modeling is the process of analyzing how various combinations of media and messaging influence buyer behavior and business results. The goal is to isolate which marketing tactics are working and which may be underperforming.
Buzzword #2 - Omni Channel Marketing
So what is omni channel marketing? It’s a strategy that approaches your various channels as one broad delivery mechanism. From your website to social, email to live chat, in-app to in-store, the goal of omnichannel marketing is to create a truly seamless experience across devices and platforms.
Buzzword #3 - Marketing Automation
Marketing Automation is a marketing discipline that programmatically choreographs the delivery of personalized messages to drive engagement and conversion.
Buzzword #4 - Long Tail Keywords
Instead of shorter search phrases consisting of one or two words, long tail keywords are more specific phrases consisting of three or more words.
Buzzword #5 - Inbound Marketing
Inbound Marketing is a marketing initiative that draws customers toward a brand, generating leads and interest.
Buzzword #6 - Retargeting
Retargeting is an advertising tactic that keeps track of visitors to your site and displays your ads to them when they visit other sites online.
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