BOSTON – May 11, 2011 – Aquent, the global leader in marketing and design staffing, is excited to announce the launch of its new division, Vitamin T, making it easier than ever to connect design-minded companies with exceptional digital creative talent for contract assignments.
Vitamin T will provide mid-sized and ad agency clients with faster and easier access to in-demand digital talent. The division will focus on key functions in the creative field, including UX designers, mobile app developers, content specialists, front-end developers, and Flash designers. In addition, specialized Vitamin T agents will focus on recruiting the best digital talent in major talent centers and anticipating their customers’ evolving skill set needs. Vitamin T will also simplify the process of working with a staffing agency, providing ease of access to connect with agents through live website chats, simplified contracts, and flexible billing procedures.
“Today’s customers expect personalized, real-time service that helps them meet their goals,” said Susie Hall, president of Vitamin T. “With Vitamin T, our clients get the global reach of Aquent’s incredible network of digital creative talent and a dedicated, localized team who understands their business.”
Aquent developed Vitamin T based on an urgent need in this niche industry: fast access to highly qualified digital creative talent. After more than a year of customer and talent research, Aquent found that digital creative talent is central to their mid-sized and ad agency customers’ business, yet these firms find recruiting and retaining that talent a significant challenge.
“Since our founding, we’ve pioneered changes in the marketing and creative staffing marketplace,” said Ann Webster, president of Aquent. “The launch of Vitamin T gives our mid-market and ad agency clients a division that is solely dedicated to their unique needs, while Aquent concentrates on marketing and creative staffing solutions for large global corporations. We’re thrilled about the benefits this will bring to all our clients and talent.”
Starting with approximately 500 clients based in cities throughout North America and the UK, Vitamin T is expected to grow. By the end of 2013, the Vitamin T business is expected to double, with half the growth coming from emerging skills such as user experience, standards-based web design, and mobile development. To learn more about Vitamin T, please visit vitamintalent.com.
About Vitamin T
Vitamin T is a division of Aquent, the global marketing and design staffing company. The brand was launched to serve mid-sized companies and ad agencies. Through Vitamin T, customers work with specialized agents to secure in-demand digital talent across more than a dozen functional areas, including user experience, standards-based web design, and mobile development. They also benefit from flexible processes built for the needs of growing companies and ad agencies. Vitamin T works with hundreds of companies and a wide network of digital creative talent.
During the last weeks our two companies have had some open and candid conversations with our staff about how we can take the next step and do better.