Lately it seems we’ve been talking a lot about storytelling, most recently how Kurt Vonnegut could teach content strategists a thing or two.
Which is why we were excited to see this article by the co-founder of Buffer, Leo Widrich: "The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains”
In his post, he explains a bit of the science behind why a good story can make or break an article, presentation, or even a simple conversation. (Which is why you can always tell the good storytellers at parties, they’re the ones with a crowd standing around them.)
Widrich has three simple takeaways for learning to craft better stories:
1. Exchange giving suggestions for telling stories
2. Write more persuasively—bring in stories from yourself or an expert
3. The simple story is more successful than the complicated one
Read the whole article for yourself to see his tips on writing. And do be sure to let us know how your story progresses!
(Have an article you want shared with thousands of your fellow creatives? Let us know by writing email@example.com.)