September 23, 2011

With all the startups we’ve been seeing of late, one might get the impression that creating them is as simple as coming up with a grammatically questionable name and a sweet logo. In truth, you need so much more than that; employees, for instance. We’ve always been able to help with that last part, but now we can get you going on the first as well. We’re about to let you in on the secret of all good startups. Ready? Here it is: simple addition.

Take Foursquare for example. It’s one of the fastest growing services out there, but when you break it down, it’s simply taking the realm of mobile and adding gaming and geo-location elements. Or take Spotify, the music service which finally launched in the U.S. recently. For all the buzz it’s created, its basic elements are quite simple: music, plus social networking, plus cloud storage. TwitterInstagram, GroupMe; they’re all as simple as _____ + _____ + _______ = _________.

We could go on for days with these, but we thought it might be more fun for you to do it yourself. Give the Vitamin T Starter Upper a spin and generate a whole new startup idea by combining a few of your favorite core digital attributes. We’ll even give your new company a name to get you started, and when you’re ready to staff up – well, we’ve got all the creative talent you need. After that it’s up to you to create the logo, business plan, and most importantly, your quirky-yet-tasteful downtown loft office space. We’re thinking a pop art by way of Renaissance faire theme with hints of both Gehry and Disney. Or just get a bunch of Shepard Fairey posters. Your call.

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