July 30, 2012

For many people, SoLoMoCo sounds like a wacky offshoot of the slow-food movement. Or a part of NYC that’s so incredibly hip that even the people living there had no idea it existed.

Sadly, it’s neither. Sorry.

It’s actually the intersection of Social, Location, Mobile, and Commerce. Let’s just call it the spot where all the cool kids hang out - and thus, the spot where all the marketers want to be hanging out, too, and where many startups are off to a great “start”.  Think Urban Spoon meets Instagram meets Groupon.

For a slightly longer (but very concise), yet more in-depth explanation, check out the video above of Schneider Mike (who runs the incubator at Allen & Gerritsen), as he gives the LoDo on SoLoMoCo.

After you’ve watched it, you’ll be the smartest person in the room.

Promise.

Curious about what vitamin t can do for you?

Whether you're looking for talent or looking for work, Vitamin T can help!

Recent posts

10 things you can do to improve your personal brand online

5c05a505-05e7-4b68-af0a-5d9cd5211f6f

As Social Media Manager for the National Australia Bank, Lauren Ridgway has spent ten years knee deep in the trenches of digital ...

Learn How Research Shaped Our Site Redesign (Part 3: Creative Direction and Design)

e7e9441b-3187-45d9-b70b-8c1ff910b9bd

For the third and final part of our site redesign series, Aquent’s Creative Director Zac Siswick and freelance Creative Director ...

5 Hot Design and Development Resources (October 2014)

1dd09d92-8c3f-492b-a761-9dc96adeaf84

Tastier than a fresh-from-the-barista Pumpkin Spice Latte, we’d better warn you that the resources you’re about to consume are ...

comments powered by Disqus