Vitamin T Vitamin T

Vitabites

The Vitamin T Blog: All you ever need to know about creative hiring, plus tips on digital portfolios, resumes, events, and trends.

Great Advice on Designing Banner Ads

Creative Staffing - Great Advice on ...
Source: Brett L.

Rick Byrne has designed and art directed more banner ads than anyone we can think of—quite literally thousands of them. As Senior Art Director heading up a creative team at CBS Interactive, he’s skilled in dealing with extremely short deadlines and larger-than-life personalities. (Hey, would you want to mess up Charlie Sheen's banner?)

So when a guy like Rick offers some sage advice about designing banners, we figure it’s a good idea to listen.

Considering you only have a second (or nanosecond) to catch a user’s attention when they land on a page, perfecting the creation of eye-catching banners is a fairly wise investment, wouldn’t you say?

In his recent blog post, “Designing Banner Ads 101”, Rick covers the broader as well as finer points of creating what he refers to as “the holy trinity of banner ads”:

It’s a great, well-thought out post. Some of the more essential takeaways:

  • Banners need to mimic the pages they point to
  • Leaderboards should always be headline-focused
  • Squint at your ad - if there’s no obvious focal point, it’s unlikely to work
  • Key information should be above the “fold” for skyscrapers

At the bottom of the post he shares a nice list of suggestions for copy, CTAs, and buttons for banners. Perfect for printing and sticking up in a cube somewhere.

Rick admits that he’s only covering some, not all the banner ad types out there, and many changes are on the way. For a full list of newer units, he suggests heading over to IAB’s page to check out more Display Advertising Guidelines.

Any other thoughts to share about creating a stellar banner?

See more in: Advertising

Recent Posts

Creative Staffing - The Woman Behind the Real “Mad Men” image
The Woman Behind the Real “Mad Men” image

The Woman Behind the Real “Mad Men”

Check out Ad Age’s short video about Judy Wald, the woman recruiter who placed Madison Avenue’s hottest names.It’s a fresh look at how how the real world of Mad Men operated.

Creative Staffing - Vitamin of the Week: Laura Tobin (Orange County) image
Vitamin of the Week: Laura Tobin (Orange County) image

Vitamin of the Week: Laura Tobin (Orange County)

From the Golden Gate Bridge to Talent Bridge, our OC Market Manager Laura Tobin has a lot of great advice to share. Just check out her answers our 7 Quick Questions!

comments powered by Disqus