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Digital Marketing SpecialistApply
Oct 13, 2016
Temp To Perm
Agent: Jamie N.
Job #: 109635
Our client, a privately-held manufacturer of natural products, seeks a contract-to-hire full-time Digital Marketing Specialist. The Digital Marketing Specialist is responsible for supporting the Marketing department through maintenance of the company’s digital properties (including website, web store, newsletter, and blog) and developing growth strategies through the use of eCommerce analytics and digital marketing campaigns, in collaboration with the social media team.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Website maintenance (update content as needed, monitor site for issues)
Blog (Updates per the content calendar)
Third-party vendor managements (e.g. hosting agency, annual website subscriptions, social media analytics tools and publishing platforms, etc.)
Growing Digital Presence
Data analysis: Create strategy based on analytics and user data. Measure and report performance of all digital marketing campaigns, and assess against goals, identify trends and insights, optimize spend and performance based on insights, brainstorm new and creative growth strategies
Email Marketing (manage contacts lists, templates, formatting, scheduling)
Social Media Marketing (work with social media team to develop social and digital ad campaigns)
Content Marketing (work with content providers to format and update blog and website)
Search Engine Optimizations: (SEO, optimizing site content for organic earned search)
Search Engine Marketing (SEM, paying for clicks, e.g. Google’s AdWords)
Display advertising: (Banner ad campaigns and similar)
E-comm+Site Performance/Conversions: Plan, execute, and measure experiments and conversion tests; Collaborate with internal teams to create landing pages and optimize user experience; Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points; Instrument conversion points and optimize user funnels; Develop Loyalty Program, Product Promotions/Sales, etc.
Review new technologies and keep the company at the forefront of developments in digital marketing.
Our client has a casual yet professional family-oriented work environment consisting of well-qualified individuals dedicated to their mission of providing fair trade and organic personal care products of the highest quality. Their staff members bring the energy, skills, teamwork and dedication to their jobs to ensure quality and consistent results – and they achieve these results with a thorough selection process for each position to ensure a mutually rewarding match. In return, they strive to ensure that their staff members are amply rewarded, not only in terms of personal fulfillment, but also by means of generous pay, good health and welfare benefit plans, paid holidays and personal time off – all in a supportive, caring, yet highly productive work setting.
Minimum: Bachelor's Degree from an accredited college or university with a concentration or major coursework in E-commerce, Web development, Marketing, Advertising, Communications, Information Systems or similar field that would enable the incumbent to perform the essential job functions in a manner that enhances the general purpose of the position, plus at least two years performing the types of duties described herein in a comparable capacity within the natural products industry.
Any combination of educational and work experience that would be equivalent to the stated minimum requirements would qualify for consideration of this position.
KNOWLEDGE, SKILLS AND ABILITIES
Work with spirit of enthusiasm, teamwork, cooperation and a sense of urgency
Excellent written and verbal communication skills
Ability to multi-task in an efficient, thorough, and prioritized manner
Familiar with third-party social analytics: Google analytics, Google Ad-words
Excellent knowledge of blogging/web platforms (Wordpress), e-commerce platforms (Magneto), HTML
Good working knowledge and intermediate/advanced use of Adobe Photoshop and Microsoft Office Suite
Experience with larger e-tailers e.g. Amazon
Ability to work quickly, accurately and independently
Ability to anticipate needs and solve problems
Want more details about this and other Vista, CA opportunities? Meet Jamie Neal!