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Associate Director, Social Media (Contract Role)Apply
Oct 13, 2016
Chicago - River North
Agent: Ilana B.
Job #: 109599
Vitamin T is looking for a freelance Associate Director of Social Media to join them and act as the lead resource to develop and execute innovate social media marketing strategies and programs on growing accounts. This role requires someone with strong thought leadership to serve as a subject matter expert on all social platforms and how their technological innovations impact digital marketing
Responsibilities include but are not limited to:
Lead the creation, development and execution of social media content marketing strategies including conducting social media competitive and social listening audits and, with the support of junior team members, creating social content, channel, operational and measurement strategies.
Oversee and manage complex social media/digital projects from developing and pitching concepts to clients to implementing, executing and reporting on their successes and/or optimizations.
Work with creative, UX, and technology teams to create innovative social content and campaigns that are rooted in audience insights and platform capabilities across Facebook, Twitter, Instagram, LinkedIn, Snapchat, Pinterest, etc.
Serve as a thought-leader and subject matter expert on social media platform innovations, content best practices, and updates to ad products, APIs and policies.
Managing and executing paid social media campaigns including determining targeting and optimization strategies and managing ad campaign budgets.
Support delivery management and client engagement in drafting proposals, budgets and timelines for client projects.
Provide regular and consistent engagement with clients around all aspects of social programming including (and not limited to) social media channel management, content creation, partnerships, promotions, influencer outreach initiatives, events, etc.
Serve as key day-to-day client counselor on social media strategy with the client and troubleshoot issues as they arise.
Collaborate closely with other agencies and internal teams where appropriate.
Understand basic research techniques and methodologies and use them to support development/execution of client campaigns
Assist in business development activities such as contributing to RFP responses and proposals.
Exhibit strong understanding of market and digital capabilities.
5 to 7 years of social media and digital experience at a public relations/communications, interactive, advertising, or marketing agency.
Experience developing, pitching and executing social media campaigns or content series on behalf of a sizeable piece of business.
Experience integrating social media programming and communications across multiple platforms and channels.
Strong knowledge of social media vendors ranging from listening and audience research tools to social media CRM platforms, and promotional tools.
Curiosity for uncovering emerging social media platforms and/or first-mover opportunities on existing platforms.
Strong digital communications and content development background.
Strong expertise with social media measurement tools and platforms; timely knowledge of trends and hot topics.
Previous experience developing, managing and implementing influencer programs; experience with promotions, sweepstakes/contests and partnerships a plus.
Superior written and verbal communication skills and ability to counsel clients' on online marketing issues and content strategies.
Knowledge and experience with online issues/reputation management programming a plus.
Knowledge basic programming skills such as HTML, CSS, etc. are a plus.
Ability to manage budgets and calculate program ROI.
Excellent interpersonal and presentation skills.
Ability to think, plan and execute resourcefully, across multiple tasks, with minimal supervision.
Want more details about this and other Chicago - River North opportunities? Meet Ilana Black!