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Sr. Digital Marketing Strategist


Oct 04, 2016

San Diego, CA

Temp To Perm

Agent: Kristin B.

Job #: 109158

Job Description

Our client is looking for a temp-to-hire senior-level Digital Marketing Strategist, responsible for building awareness and advancing the brand by utilizing all accessible digital channels.

Core Responsibilities:

Set and implement digital marketing strategy for product portfolio, including but not limited to:

● Develop and optimize e-commerce channel and Amazon.
● Identify KPIs and deploy digital marketing tactics to increase awareness & engagement of core brands, content, and consumer products among consumers.
● E.g.: Manages content distributed through social media outlets to promote brand identity, increase product awareness and foster community interaction in a manner that strengthens relationships and increases a constituency of followers
● Lead all aspects of the digital product’s life cycle, including conception, development, publishing, distribution and marketing.
● Successfully launch digital campaigns and product on-time and on or under budget.
● Direct internal and external resources to support digital and social media marketing campaigns including priority definition, editorial review, UI/user flow, engagement methods, etc.
● Identify, engage, contract and manage social media influencers to drive brand awareness, engagement, and ad revenues.
● Consult internal stakeholders to define business goals and the expected consumer needs/outcomes, KPIs and success benchmarks, and continually evaluate and optimize campaign/program results.
● Develop and maintain promotional calendar for all digital-led initiatives
● Maintain and refresh digital products and brand collateral where needed, including website, social media, and brand decks
● Provide high-level analytics support and analysis, and if applicable, oversight of analytics-reporting agency or personnel
● Collaborates to build consistent brand management and development of brand story for distribution on digital platforms
● Confers with VP of Marketing to establish goals, objectives and strategies to manage, plan and administer digital marketing tactics and advertising within corporate budget

Secondary Responsibilities:
● Provide technical and/or troubleshooting assistance for all portfolio brands
● Manage domain registrations and hosting services for all portfolio websites and digital products


● Bachelor’s degree and 10+ years of experience.
● MBA preferred.
● 5+ years of relevant Digital Advertising/Marketing industry experience, including hands on experience in digital media planning, marketing strategy and campaign management
● Demonstrated ability to create engaging written content
● Strong knowledge of the current digital space/social media landscape and ability to forecast trends
● Expert in employing best-practices on Facebook, LinkedIn, Twitter, Instagram, You Tube and brand lifting SM verticals
● Strong interpersonal skills and demonstrated leadership experience
● Experience integrating digital & social media efforts into marketing strategies in a retail/CPG environment
● Experience in managing consumer engagement and leveraging digital/social media for a retail accounts
● Active learner and forward thinker excelling at identifying evolving media trends and understanding role in the future of the industry
● Ability to achieve success in an entrepreneurial, high-energy, fast-paced, collaborative and ever-changing environment
● Ability to adapt to changing priorities and deadlines with creative solutions
● Familiarity with the following platforms and software: Google AdWords, Google Analytics, Google Docs, MS Office, Creative Suite, Project Management, Facebook Insights, Rentrak, etc.
● Strategic critical thinker and strong attention to detail
● Ability to complete large volumes of work efficiently and effectively in a collaborative team environment

Want more details about this and other San Diego, CA opportunities? Meet Kristin Barger!

Sr. Digital Marketing Strategist - Questions