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Sep 21, 2016
San Diego, CA
Temp To Perm
Agent: Quinn S.
Job #: 108563
The Marketing Manager is responsible for developing marketing strategies and plans to meet the goals and objective of the company in partnership with the Director of Marketing and in consultation with digital and traditional agency partners. This is a full-time, onsite, contract-to-hire role. The Marketing Manager independently manages execution of the plans, ensuring that campaigns launch on time and within budget and makes recommendations for adjustments as necessary, implements effective data tracking and use quantitative data to refine plans as necessary to achieve company goals. This role also supervises a Marketing Associate(s) in their day-to-day tasks, managing their workload and work quality, and assisting with prioritization. Responsibilities: Collaborate in the development of marketing strategies for organization in support of their goals such as increasing enrollments and institutional awareness in their educational and geographic sectors. Marketing strategy and campaign execution that includes: maximization of leads/enrollments; elevation of corporate image and message; improvement of quality and processes; increased efficiencies; effective database mining, actionable quantitative analysis. Manage and mentor assigned staff in their day-to-day tasks, priorities, and work load, ensuring that project requests are tracked for timely delivery to media placement agency and clients, budgets are properly tracked, accurate reporting of leads and assigned projects are completed within standard expectations of quality and within the given timeframe and work to ensure positive outcomes. Utilize expert level of digital and traditional media strategies and best practices to implement effective and cost efficient campaigns for assigned affiliates; analyze quantitative results to aid in refining strategies and campaigns for continuous improvement. Develop specialized knowledge of products, markets, customers and competitors in support of sales and marketing management. Stay abreast of key developments in the relative markets served by the department and the activities of the competition and work with marketing management and team to create responsive strategies. Manage the project details related to lead cultivation programs for organization to result in increased lead conversion, brand awareness, word-of-mouth and referrals. Collect and analyze data from a variety of sources, both internally and externally to accurately assess market trends and identify marketing opportunities. Undertake special projects and other duties as requested.
We have a simple philosophy at Vitamin T: to personally place the best creative talent in the best jobs for the best companies. When you work for Vitamin T, you qualify for medical, dental and vision insurance after working only four consecutive weeks maintaining an average of 20 hours per week. If this job isn't the right fit for you, but you know someone who is, please pass this job posting on. We have a fantastic referral program that pays out in cash rewards! (http://aquent.com/rewards/)
Requirements: Bachelor’s degree required, Master’s degree desired. Course work or experience should include emphasis on marketing and/or business administration, and digital and traditional marketing strategy management, Minimum of seven (7) years of work experience that includes marketing – both digital and traditional, and sales, advertising, project management, business community partnerships, fundraising, and/or educational admissions programs. Must have demonstrated ability to meet or exceed goals as well as establishing and maintaining business relationships. Management experience, or relevant education or project/resource management is preferred. Experience in utilizing data analytics to aid in strategy and campaign development. Capable of using data analysis to measure impact of marketing strategies and to utilize data to develop recommendations for improvement. Demonstrated ability to manage multiple projects simultaneously, set and reach goals, self-motivated; detail-oriented with the ability to look at the big picture, goal and service oriented; professional image and demeanor. Must possess an understanding of marketing, advertising and digital marketing, as well as the ability to develop a thorough understanding of admissions procedures. Strong interpersonal, communication and collaboration skills are necessary, as is the ability to represent the department professionally and credibly within the organization's community and throughout the community-at-large. Requires the ability to work with broad parameters and with little supervision; demonstrated ability to initiate, conceptualize and complete projects with little oversight. Must have experience in managing vendor relationships on a daily basis to ensure project completion and adherence to budgets. Experience managing people, or projects is required. Must be articulate both verbally and in writing, have a high attention to detail, and the ability to manage different sized projects. Computer literate and able to learn new systems and contact management programs.
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