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Email Marketing Coordinator

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Aug 05, 2016

Boston, MA

Freelance

Agent: Ryan K.

Job #: 106477

Job Description

Our client, a large hospital in Boston, is searching for an Email Marketing Coordinator. The position is a 1+ year contract, onsite in Boston.

Responsibilities
• Coordinate all email campaigns, including template design, copy writing proofing, calls-to-action, segmentation, and scheduling
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.)
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into started applications
• Coordinate the campaign management process within our Evariant/Salesforce CRM application to ensure all email response data is accurately reflected to inform and optimize future communications with the hospital.
• Manage the campaign/content calendar by partnering with Service Line teams such as Cardiology or Orthopedics.
• Manage the email audience: circulation, list health and segmentation.
• Coordinate external list purchases as needed within budget, submit invoices for payment.
Requirements

Want more details about this and other Boston, MA opportunities? Meet Ryan Krivonick!

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