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Mobile Marketing Manager

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Jul 19, 2016

Seattle, WA

Temp To Perm

Agent: Shanel S.

Job #: 105560

Job Description

We have an exciting opportunity for a Mobile Marketing Manager to join a company that believes the marketing department is the intersection of analytical and creative thinking! The Marketing team is where left-brain and right-brain thinking meet to create the best possible experience for customers while driving growth and value for the business. The company uses data-driven insights and quantitative analysis to innovate and challenge the status quo. Our client offers a competitive benefits package with top tier medical, dental and vision providers. Since the business moves at record pace, it's important that they make time for fun -- birthday celebrations, Cinco de Mayo, and Christmas in July are a few activities stashed in their funhouse!

The Mobile Marketing Manager will drive the mobile strategy and execution. As a marketing manager on the mobile team, you will own the goal to increase app install base while effectively engaging the existing base. You will be innovative in your thinking and have proven success influencing teams both reporting directly to you and external teams. You will understand both the art and science of lifecycle marketing through mobile. You will be comfortable working with complex challenges, appreciate white space, and understand the value of rapid test and learn approaches. You will be savvy about how to leverage large data sets to create sophisticated marketing programs. You will be comfortable working with marketers, product managers, engineers, and teams ranging from finance to analytics.

ESSENTIAL RESPONSIBILITIES

  • Responsible for financial performance of a program within the lifecycle marketing org
  • Determine near-term and long-term customer values and lifecycle metrics to support marketing investment optimization
  • Evaluate and on-board the right technology platforms and resources to enable the team
  • Hire and develop an effective team
  • Develop marketing strategies that drive financial outcome through a customer first mindset
  • Raise the bar on hypothesis driven experimentation design, analysis of the test results and iterative experimentation
  • QUALIFICATIONS

  • 5+ years of experience in a marketing or product management role preferable with direct response experience
  • Experienced in retail or B2C marketing including use of customer segmentation and life cycle marketing practices
  • 2+ years of experience with marketing using online channels (email, in app push, re-targeting)
  • Experience in defining feature requirements for marketing systems
  • Superior written presentation skills
  • Superior analytical skills including experience with use of complex and diverse data sources and platforms
  • Basic ability with HTML and SQL
  • If you're looking for the next step in your marketing career, then apply now!

    Want more details about this and other Seattle, WA opportunities? Meet Shanel Shack!

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