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BY 2014

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Countries
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mobile internet usage around the world
will overtake desktop browsing.
That will increase by 66% each year.1
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  • Child
  • passenger
  • Passenger1
  • Passenger2
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“Adapted for mobile” is yesterday's industry standard.

BY 2017

mobile traffic to reach 11.2 exabytes/month

treating mobile web design as an afterthought
will no longer be enough2
That's 11,200,000,000,000,000,000 bytes
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31% of U.S. mobile web users say it's
the only way they get online
Mobile web is often the first (and only)
encounter a user will have with your brand.3
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Person2
Person1
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99% of smartphone owners use their
browser at least 1X/day
If you're not developing for mobile devices first,
you're missing opportunities to innovate with
unique mobile browser functionality.4
Nessie Pond
Designing for mobile first is more than
just layout and style
It demands focused thinking along with
strategically sound content. It's a seamless
blend of UI design and business strategy.
If you're not sure how to get started, don't worry —
Vitamin T can put a team in place to
get your content moving
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