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Why A Copywriter Should Write Your Job Postings

Why A Copywriter ...
Source: The Cleveland Kid

Hillary O’Keefe had a great post this week over at Coroflot (a Vitamin T family favorite),  “Is Your Job Posting a Great Read?”

She poses the question, are your job postings reaching the Talent you want to attract?

As a company, you could be posting lots and and lots of jobs a week and yes, it’s extremely hard to keep up with the ever-changing landscape of roles and responsibilities. But that’s not to say that there aren’t some unchanging basics in those posts that can be templated.

Like your culture. Or your benefits.

Once you’ve had a copywriter go over these basics, they can be used for every posting you have. Got an amazing vacation policy? On-site fitness center? Childcare? Tell the world!

One example Hillary used was for an iOS engineer at Zappos.com:

“Why join us? Our unique culture has made Zappos.com, Inc. and its subsidiaries one of FORTUNE’s 100 Best Companies to Work For 5 years straight. Find out why: http://money.cnn.com/magazines/fortune/best-companies/

Why else? We offer an extensive benefits package for all full-time employees, including medical, dental, vision and 401k!

And . . . we're hiring like crazy right now and looking for smart, forward-thinking problem solvers to join our world-class and fairly wacky team.”

That is what you call a pretty great job description.

Best of all, once it goes through all those rounds of revisions (HR, senior execs, proofreader, copywriter), you can use it for at least a year.

Look at the other example she gives, from WWE (yes, that’s right, World Wrestling Entertainment, Inc.)

“Sick of being micromanaged? Tired of Producers insisting your graphics aren’t quite right? Limited to working only within “approved” graphics packages?

If you love creative freedom and you can thrive in the pressure of live TV, then give your job a choke slam and come work for WWE!”

If you have a copywriter go over just a few of your job descriptions, you’ll then have a template for the tone of every other one you do. Maybe all will not be a “choke slam” (wait, that’s the wrong expression), but they’ll be much better at attracting the people you’re looking for, because the person you’ve asked to write the original, the copywriter, does that for a living.

Sweet, right?

So pull out your old (or current!) job postings and talk to your copywriter now.

(And if you don’t have a copywriter on staff, don’t worry, we’ve got tons of great copywriters for you to work with. Just sayin’)

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