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Real Time and Personal [Webby University VIDEO]

Ever wonder why the movie descriptions on your DVR are so uninspired when there’s an Internet world full of opinions out there?

Current DVR description of the film New Year’s Eve:

“New Year's Eve celebrates love, hope, forgiveness, second chances and fresh starts, in the intertwining stories told amidst the pulse and promise of New York City on the most dazzling night of the year.”

If the folks at The Webby Awards had their way, not only would your TV tell you what your friends, and people with similar tastes, thought of a movie, it would save you tons of time by doing it. (Namely, by telling you to avoid movies like this.)

Updated DVR description of New Year’s Eve (with Rotten Tomatoes review):

“As Winston Churchill might have said, never have so many done so little for so many with such dreary results.”

In this latest video from The Webby Awards’ Executive Director, David-Michel Davies, you’ll learn how the digital world is migrating toward real time and personal content. You’ll also find out it’s probably a lot easier to do than you think, by relying on the hundreds of APIs currently on the market.

Learn how Oakley & Surfline, Bergdorf Goodman, and Walmart are changing the way consumers interact with content and their world and let us know your thoughts!

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